NME Brand Identity

NME’s logo is the identity of the magazine the masthead is something that grabs the reader’s attention.

NME stands for New Music Express, from the name we can immediately see that NME focuses on bringing new music, and new artists to the public Another main selling point of NME is also live events, promoting new artists playing live gigs, and getting people interested in new music this way, they use competitions and chances to win gig tickets away to their readers though advertisement such as ‘Intimate sessions’ NME brings the newest but also the biggest indie, and rock and roll bands to the attention of the public, giving them, what they claim to be the most ‘truthful’ information a magazine has to offer. NME’s main story and image on the front of a magazine they produce is always of a better known commercial band in rock and roll, although they have had more mainstream commercial artists that are not indie or rock and instead are solo artists that are well known for a different music genre. Stars such as Jay-Z, Rihanna, Eminem, Chase and status, Lily Allen, and Florence and the machine have all featured on the front cover of NME. This again shows that they present commercial, better known artists that are associated with different music genres such as rap, and RnB amongst others.

NME are also very proud of their heritage and the fact that they have been producing magazines weekly for over 60 years. This is often mentioned somewhere in the magazine and is also mentioned in their about us page on their website. Even after 60 years NME still aim to get the attention of a younger audience by using certain characteristics in their magazine, such as competitions, certain advertisement, Font style, and the minimalist approach (which was changed to during 2010 under new editing management.) Also the language they use is important as it is less formal than other magazines this will appeal to a younger audience.