Four Main Media Concepts

• Language- Language is used in most forms of media text.
  Media Language: Media Conventions, formats. symbols and narrative structures, this forms a cue for the audience for example rhetoric, loaded language.
• Media Institutions- These are the companies who produce media text this can be music producers, magazine producers, or TV broadcasters.
• Media audience- The individuals or groups of people who read, watch or listen to a specific media product.
  Media Texts are produced with a specific target audience in mind, this is done by producers knowing the demographics of their potential audience
• Media Representation- Media representation, the how the media portrays a product it takes in to account relationships between actual places, people, events and media contents. Stereotypes are a common form of media representation. The media may also portray and issue in a particular way to influence the way in which the audience thinks