Four Main Media Concepts

• Language- Language is used in most forms of media text.
  Media Language: Media Conventions, formats. symbols and narrative structures, this forms a cue for the audience for example rhetoric, loaded language.
• Media Institutions- These are the companies who produce media text this can be music producers, magazine producers, or TV broadcasters.
• Media audience- The individuals or groups of people who read, watch or listen to a specific media product.
  Media Texts are produced with a specific target audience in mind, this is done by producers knowing the demographics of their potential audience
• Media Representation- Media representation, the how the media portrays a product it takes in to account relationships between actual places, people, events and media contents. Stereotypes are a common form of media representation. The media may also portray and issue in a particular way to influence the way in which the audience thinks
  

Ideas for a school magazine-
Key conventions- in a school magazine would be

• A clear masthead that people would recognize and would stand out when printed on the front page, this would mean it would contrast the main image and also be the largest text on the front cover.
• A Large image that would be displayed and draw in the reader, this shot would usually be of a person and be a medium close up shot.
• A starburst/ pug with information that the target audience would be drawn too, this could include headlines of main articles that are in the magazine.
• A banner running a long the top or bottom of the page to advertise an article in the magazine

These conventions are very important when referring to the visual syntax of the front cover, this means that the readers eyes will follow a clear structure of the page layout.

Target Audience

The target audience for this school magazine is mainly students of plantsbrook school, ages ranging from 11 up to 18, other target audiences may include students who may be thinking about joining the school, or joining the VI form.

Parents, teachers and governors of the school may also be a target audience this means that content has to be appropriate for a wide diverse audience.

The color scheme of the magasine will also have to be appropriate for both sexes and will also have to be relevant to the school, as people from outside the school (non students) may be reading it.

Content

Content that will included in the magazine will be:

• Relevant information about the school
• New opportunities for students, parents or non students for example: trips, and extra curricular lessons or activities that may take part both on school grounds or elsewhere.
• News on exam results, attendance and punctuality
• Any improvements to the school, including new lunch meals, changes to the building, any new equipment available, and changes in the common room.
• Interviews with any students or teachers
• Photos of trips and events that have been advertised in the magazine

Names for the magazine-

• PB READ
• The VI Former
• Cromwell
• Student
• PB People
• Brookside
• PB News
• PB Academy News

denotations and connotations

Denotations and connotation

• Denotation is what you actual see, for example a lion roaring
  
• Connotation is the idea, feelings or message that is associated with the image, for example a roaring lion would be associated with danger or anger.
  This is overall the suggested meaning an image is associated with

Examples of magazine mastheads